The Concrete2Green PR Plan

Concrete2Green, LLC is a socially conscious company that uses innovative and eco friendly strategies to grow the sport of soccer in US inner cities and urban communities. C2G’s mission is to revolutionize the way that soccer is played, viewed and thought of in the U.S. and to be the driving force behind urban soccer – a new landscape on which soccer is played that is directly linked to the culture of urban life.

GOALS

Position Concrete2Green as THE source of information for the latest events, new initiatives and exceptional display of athleticism as it pertains to street soccer
Differentiate Concrete2Green from the competition not only its display of talented soccer players, but in the skill level as well as a viable option for adolescents
Establish Relationships between the Concrete2Green staff with specialized expertise and key target media and industry influencers
Achieve for the next three months maximum media coverage for Concrete2Green and its staff members

STRATEGIES

Initiate and maintain aggressive, consistent contact with media outlets, sponsors and key influencers reinforcing Concrete2Green’s mission statement.
Maintain an active dialogue with key media outlets, sponsors and key influencers reinforcing Concrete2Green’s mission
Support Concrete2Green’s appearance and speaking opportunities and garner media attention about Concrete2Green’s tournaments, key initiatives, community events, joint programs and membership in trade organizations

TARGET AUDIENCES

Local metro press and press located in the vicinity of Concrete2Green’s base of operations
Key industry trade press
Business Press
Broadcast outlets
Trade publications
Sports Press
Online media

RECOMMENDATIONS
Concrete2Green’s News Bureaus

Develop storylines, article ideas and pictorial essays for key targeted media
Provide support to the staff of Concrete2Green to further cultivate “special” relationships with key industry influencers (e.g. City Council, FIFA, MLS, Charlotte, Observer etc.)
Schedule in-person interviews with industry trade, select publications, and select business press
Pursue media opportunities with Concrete2Green’s local, regional, national, and international press
Review key target media editorial calendars and piggyback on media opportunities for Concrete2Green
Conduct full staff brainstorm meetings to develop new editorial ideas for Concrete2Green

Concrete2Green’s Contributed Article Program Draft articles and pictorial essays pertaining to Concrete2Green’s street soccer presence, community presence, industry visibility and place in key trade and vertical media Concrete2Green Fans say…Conduct surveys Concrete2Green’s greatest areas of strength, as well as in-depth conversational topics Conduct full staff brainstorming meetings to develop new ideas for Concrete2greensurveys and opportunities or media attention Concrete2Green’s High Visibility Profile

Get Start And Find
Your Planing

What the producers meant, of course, was Two Weeks’ Notice.
they learn nothing from A Hard Day’s Night?

Description

Project Information